Indonesia Still Big On BlackBerry Messenger, Has Potential for Mobile Gaming
It's easy to presume how the world of instant messaging is fully dominated past brands similar WhatsApp and Line. It would have been the case if non for the raging popularity that the BlackBerry Messenger (BBM) all the same enjoys in Republic of indonesia.
Even if the growth numbers are non significant, information technology is substantial enough that other non-related industries can tap on information technology. In this case, according to the Jakarta Globe, the Ontario-based mobile device manufacturer managed to grow its BBM user base to near 60 million monthly active users for Indonesia solitary. That is a considerably massive pool of users from its still commendable count of over 90 million users.
According to Yoji Yokohama, Senior Managing director, SEA Mobile Marketing, Adways, this massive user size, while insignificant to rival platforms like WhatsApp, offers a high latent potential that has yet to be tapped on.
"While BBM is not every bit huge equally WhatsApp globally, information technology's a different story in Indonesia. Right now, it commands the highest user engagement for this continent and, as a result of its heavy use, managed to generate 650 millions advert requests per mean solar day! Imagine what game developers can do if they tap onto this huge pool of BBM users and promote their games on it or fifty-fifty use it every bit a social networking platform?" Yokohama shared during his keynote session at the Mobile Game Asia 2022 conference.
The positive potential that BBM for Republic of indonesia offers tin also be leveraged in other ways, such as calculation in social networking integration in games or including an accomplishment sharing option that can be accessed inside the gameplay content.
Such market findings are timely as BlackBerry has, recently, signed with PT Elang Mahkota Teknologi Tbk (Emtek) a strategic alliance that would allow Emtek to provide enriched content and services beyond the entire BBM ecosystem.
According to Digital News Asia (Deoxyribonucleic acid), the licensing agreement granted to Emtek volition let the Indonesia-based content developer to create BBM-specific apps that tin can be used on all 3 platforms it is present on.
Thusly, in the coming months, Indonesian BBM users volition take access to a plethora of content from all of Emtek's affiliated brands similar KMK Online, the television networks, and web properties it owns and manages. That means content from national free-to-air (FTA) television set stations, three exclusive production houses, and a library of more than 100,000 hours of Goggle box and premium content are immediately available to the BBM platform.
In light of how BlackBerry is performing negatively the world over, seeing 1 of the core aspect for its brand, BBM, having and so much to offer still does evidence that it's not all gloom-and-doom only yet. For now, it is on BlackBerry to evolve itself fifty-fifty farther if information technology yet wants to remain relevant.
Source: https://sea.pcmag.com/social-media/11548/indonesia-still-big-on-blackberry-messenger-has-potential-for-mobile-gaming
Posted by: leehaturat.blogspot.com
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